How Definia dares to be different

As part of the internationally acclaimed The IN Group, Definia are a technology and transformation consulting partner, guiding organisations towards tomorrow’s opportunities at a sustainable pace, whilst maximising existing teams and resources.

“Why reinvent the wheel when your existing resources can be enabled to succeed at an elite level? At Definia, we measure change against outcomes – so you only get what you need, when and how you need it.” Will Jones, Director. Definia.

Three smiling women in an office sitting at a table having a meeting with wide windows in the background and a laptop on the table

What we do

Our expert teams bring transformations to life, via two specialist practices: Strategy & Advisory and Transformation Delivery. From maximising investment in the right digital technology to creating dynamic operating models, adopting new ways of working, or culture shifts – we keep organisations relevant, resilient, and tomorrow-ready.

How do we do this?

Definia works on each project in three simple steps, keeping our clients at the centre of what we do.   

  • Define the challenge and create the right team to support you 
  • Design the best strategies and solutions for your unique business 
  • Deliver sustainable transformation and growth 

What sets us apart?

Our purpose is to ultimately rid the world of failing tech-enabled transformation programmes. We take a uniquely hybrid approach, by delivering the best of both worlds – combining our experienced consulting specialist teams with agile, forward-looking digital technologies.

This methodology deploys organisational performance and resilience, optimising your ROI, energising your people, and staying digitally agile. With Definia by your side, tomorrow is an exciting space to explore, adapt and succeed.

Two women sitting on a bench laughing and smiling and having a discussion with green plants in the background

Meet our Leadership Team

Guiding business transformations, step by step. At Definia, people are the centre square of everything we do. Meet the hand-picked team who guide business transformations – whatever the challenge – to keep your business moving forward.

Will JonesWill Jones
Director | Definia
  • Joined Definia: October 2021
  • Key specialities: Workforce solutions & strategies
  • Mastermind specialist subject: Die Hard
Rachael HaysRachael Hays
Transformation and change director | Definia
  • Joined Definia: January 2023
  • Key specialities: Project & change management
  • Mastermind specialist subject: The Beatles
Lucy TurnerLucy Turner
Head of service delivery | Definia
  • Joined Definia: July 2022
  • Key specialities: Operations & complaint resolution
  • Mastermind specialist subject: Guessing films from short clips
Nicola WrightNicola Wright
Associate Director – Contracts and Commercial | Definia
  • Joined Definia: September 2022
  • Key specialities: Contracts & compliance
  • Mastermind specialist subject: Human behaviour

Our values

Only change if it positively transforms. Keeping businesses moving forward, step after step, is what Definia is all about. By seeking answers such as: How can we get you closer to your goal? How can we gain maximum value from the resources you already have? Where, why, and how is change necessary? What value will this deliver? Together, we Define, Design, and Deliver precisely to your needs, with our four core values driving us forward in everything we do.

Be kind

People’s happiness is important. Now, tomorrow, and always.

Deliver as one

Exceptional delivery requires exceptional collaboration be it hourly, daily, weekly, monthly – whatever it takes 

Keep it kaizen

Continuous improvement is Kaizen let today fuel tomorrow.

Achieve synergy

We like your style. Sustainable change co-ordinated to match your beat. 

Our approach

How does Definia’s approach stand out from the rest?   At Definia, our experts create strategies and solutions to help clients increase their digital fluency and embed accelerated change. We achieve that through our three principles: 


We accelerate delivery.


Empower and adopt – doing the basics well.


We embed a culture of continuous improvement.

Our Story


January 2023
Rachael Hays joined as Transformation and Change Director
Definia associates network reached +200

October 2023
The new Definia brand was launched better showcasing who Definia are and how we can help

November 2023
Definia ranked on Best Companies
#18 Best Company to work for in the UK !!!!!!
#8 Best Company to work for in the Recruitment sector!
#15 Best Company to work for in London


March 2021
Matt Smith joined as Managing Director – Technology, Transformation and CIO Practice

September 2021
Will Jones joined as Director of Definia


March 2020
Moving to London head office


Investigo Consulting was born to run alongside the Investigo brand to respond to the need for a consultancy arm.

Definia evolved from Investigo Consulting to deliver change and digital transformation projects.


Guilford office opens, and business change & transformation division launches

Investigo was born

Meet our partners

Joining together to meet success. We proudly partner with many leading public and private sector organisations – whose proven success and quality-assured services ensure we deliver outstanding transformations, year after year. Contact us to find out how you can become part of the Definia ecosystem. Get in touch to discover more

Investigo logo

Awards and Accreditations

We proudly partner with many leading public and private sector organisations – whose proven success and quality-assured services ensure we deliver outstanding transformations, year after year. Get in touch to discover more

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